“Six Months!” screams Dr. Bob! I thought he might shatter a crown if I let him continue, so I agreed to look at his website when I got home and get back to him before the weekend.
The weekend arrives and I find myself in a dental office in Toronto hunched over a computer screen while desperately trying listen to NFL football on the radio. Not exactly where I want to be on the weekend but at least I am not in THE chair. We begin discussing SEO strategies and web site changes that Dr Bob might want to make.
1] First, find out the keyword that should be used in the content and title tag. You need to do some research in the internet to select the keyword related to your business. You can use the SEO tool and SEO software that are available on the internet for Pinterest this purpose.
If a local business owner spent ten hours a week or so trying to stay on top of the local SEO news, he or she might be able to stay on page one of organic listings and Google Places. But that would assume that they are spending even more time or money actually implementing the strategies they learn about.
Know what keywords you should focus on. And to do this you will have to use a keyword research tool. Do not think for a second that you can do it on your own without utilizing a tool or a software. Because even if you know what your target traffic wants to look for it does not mean you know the exact words they would be using in their online searches. And that is where a keyword tool will come in very handy. It will show you the frequently searched terms including how many people are searching for these words every month.
There are however some SEO tips that will never change and will always be relevant to your SEO efforts. These free tips will take time but will act as an awesome investment in your business. The SEO tips I am going to share with you today are based on linking strategy.
New content. Content is still king, so one way to increase your page rank for a search term is to write high quality articles containing one or two of your keywords in the title and posting those regularly (weekly is best) to your site. Search engines are always seeking good, fresh, content, so your goal should be to make your site into an information-rich resource for your industry.